Votre Coach by Groupe BPCE
To highlight its partnership with the French National Olympic and Sports Committee ( CNOSF) and give voice to the Group’s multifaceted commitment to sport, Groupe BPCE launched the Votre Coach by Groupe BPCE program to make sports coaching accessible to all and to focus attention on the men and women who accompany our athletes to their highest level of performance.
An innovative program
First launched for the 2014 Sochi Winter Olympics, the Votre Coach.fr program offers sports coaches a podium to express themselves. Specifically designed for the general public and all types of sports fans, it highlights the day-to-day work carried out by coaches who, too frequently, remain hidden in the shadow of their athletes.
Based on general-interest topics such as building confidence, managing stress, or how to surpass yourself, the greatest coaches share the wealth of their experience: Claude Onesta (handball), Patrick Mouratoglou (tennis), Bernard Laporte (rugby), Annick Dumont (figure skating), etc.
Votre Coach has also decided to provide long-term coverage of three coaches – Vincent Collet (who coaches the French basketball team), Olivier Léglise (national golf coach) and Stéphane Bouthiaux (coach of the French biathlon team) – to learn from their experience and discover the secrets of the world of high-level sport.
The website also features coaching anecdotes told by athletes, tips for practicing everyday sport, and the latest news about the coaches themselves.
Advice, performance, and trust
Coaches, who were long self-effacing, are now in the limelight, an essential partner of every amateur or professional athlete. They offer advice and support, and train their athletes day after day until the final victory… just like bankers who accompany their customers and help them to progress and realize their projects. For coaches and bankers alike, the most rewarding thing is to see the people they support attain their objectives.
The Votre Coach by Groupe BPCE program, designed to express the values of Groupe BPCE and enhance its reputation, also provides a vector for its companies to make their sponsorship activities more widely known: sailing for the Banque Populaire banks, skiing, handball and basketball for the Caisses d’Epargne, and rugby with the Racing Metro 92 club for Natixis. By offering a podium for the coaches working with the teams or in the disciplines sponsored by its brands, the Group fulfills its role of unifying and amplifying their activities.
For further details and to follow Votre Coach: